Course Description

Globally, high performing and reputable services organizations rely increasingly on people not product for their success, and pay unprecedented attention to marketing. This course presents participants with a first-hand opportunity to gain robust, in-depth skills and insights specific to the marketing of a professional service. This training draws on a range of fields to provide a holistic approach including tools and sector best practices that drive successful marketing in professional service organizations – including strategy, reputation management, and organizational culture. This workshop enables participants to get to the heart of marketing as it should be applied to professional service organizations. Participants will take away from this training the most effective ways to market the people centric professional services sector, a significant void when it comes to general marketing seminars. 

Learning outcomes

By the end of this course the participants will be able to:

•    Make use of informed strategies and tools to achieve market excellence

•    Gain skills on practical frameworks to design, implement and evaluate marketing in a service context

•    Provide leadership skills to build a whole of organization market orientation (buy in and culture)

•    Successfully use specific techniques to build word of mouth and referral

•    Gain a comprehensive understanding of professional marketing concepts and tactics in an age of consumerism

•    Understand the best practice benchmarks in professional services marketing

•    Implement a professional services marketing that creates a strong organization wide impact

Who should enroll?

This training is ideal for staff in professional service organizations who desire to excel in marketing best practice insights, skills and practices. This training workshop will be of particular professional benefit in organizations such as government ministries and systems; universities, colleges and schools. It is also ideal for sectors such as law; hospitality, tourism, medical, logistics, insurance and finance.

Send an email to trainings@vitalextralearning.com to request a course training agenda

Why train with us

Vital Extra Learning guarantees our clients:

•    State-of-the-art facilities and training infrastructure

•    Extended tradition of hand-holding during post engagement

•    Service delivery through highly seasoned industry experts.

•    Value for money