Competency Development & Trainings

We engage individuals, companies, NGOs, and Governments to provide services that close competency gaps and enhance workforce productivity through our carefully designed set of short courses. Our courses can be customized to suite your peculiar needs.

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Consultancies

We provide strategic consulting services for both professionals and corporate organizations. Our consultancies are strategically designed to provide tools, techniques and methodologies that can deliver on your core objectives and set goals.

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Course Name: Leveraging Strategic Advantage in Business through Market Research Intelligence and Analysis

Special offer for group registration:
Price per participant
# Nigeria Kenya Rwanda South Africa
2-5 $ 570 $ 580 $ 585 $ 590
6 -10 $ 500 $ 510 $ 515 $ 520
11-50 $ 450 $ 460 $ 465 $ 470
> 50 $ 400 $ 410 $ 415 $ 420
To register as a group, contact us through: E: trainings@vitalextralearning.com or give us a call on T: +254707053111
Course Date Duration Location Fee: Registrations
Date: 05/10/2020 - 09/10/2020 5 Days Nairobi, Kenya $ 850 Click to register
Date: 07/12/2020 - 11/12/2020 5 Days Abuja, Nigeria $ 850 Click to register

Duration

5 Days

Our Contacts:

Email: info@ vitalextralearning.com

Telephone:
+234 (0) 8038 066705,
+234 (0) 9039055940
+254 707 053 111

Website:
www.vitalextralearning.com

Important quick links:
Customized training
How to apply
Group registration
Frequently asked questions
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Course Description

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program. In this course you will learn how to be an intelligent consumer of information when it comes to marketing research and analysis, so you can become a more effective decision maker. You will first look at marketing research, including the purpose and goals of research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation. Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

 

Learning outcomes

By the end of this course the participants will be able to:

    Better appreciate the importance of market research, intelligence and analysis.

    Clearly define goals for marketing research and apply various research methods

    Analyze marketing research to learn more about their customers and products/services

    Test results and determine how to apply them to real-life scenarios

    Conduct a SWOT Analysis to identify business development opportunities

    Analyze current market research trends and best practices

    Develop a marketing research and intelligence strategy to achieve marketing objectives

 

Who should enroll?

This course is suitable for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their companies. Entrepreneurs and executives who need strategic marketing knowledge to inform product planning and positioning will also benefit from this course.

 

Send an email to trainings@vitalextralearning.com to request a course training agenda

 

Why train with us

Vital Extra Learning guarantees our clients:

    State-of-the-art facilities and training infrastructure

    Extended tradition of hand-holding during post engagement

    Service delivery through highly seasoned industry experts.

    Value for money

 

TRAINING CUSTOMIZATION

This training can be customized for your institution or delivered at your preferred location upon request. For training customization, contact us through
Email: info@ vitalextralearning.com
Telephone:
+234 (0) 8038 066705,
+234 (0) 9039055940
+254 707 053 111

LANGUAGE
English

_ South Africa _

Register for any of our short courses in South Africa and stand an opportunity for a 1 day visit to National Zoological Gardens of South Africa, Mandela house (Soweto) and Apartheid Museum (Johannesburg) for free!

OUR APPROACH – TADs
We THINK
We ANALYSE
We DEVELOP AND DELIVER SOLUTIONS that satisfy our clients