Course Description

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program. In this course you will learn how to be an intelligent consumer of information when it comes to marketing research and analysis, so you can become a more effective decision maker. You will first look at marketing research, including the purpose and goals of research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation. Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

Learning outcomes

By the end of this course the participants will be able to:

•    Better appreciate the importance of market research, intelligence and analysis.

•    Clearly define goals for marketing research and apply various research methods

•    Analyze marketing research to learn more about their customers and products/services

•    Test results and determine how to apply them to real-life scenarios

•    Conduct a SWOT Analysis to identify business development opportunities

•    Analyze current market research trends and best practices

•    Develop a marketing research and intelligence strategy to achieve marketing objectives

Who should enroll?

This course is suitable for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their companies. Entrepreneurs and executives who need strategic marketing knowledge to inform product planning and positioning will also benefit from this course.

Send an email to trainings@vitalextralearning.com to request a course training agenda

Why train with us

Vital Extra Learning guarantees our clients:

•    State-of-the-art facilities and training infrastructure

•    Extended tradition of hand-holding during post engagement

•    Service delivery through highly seasoned industry experts.

•    Value for money